Advertising and Marketing for Doctors – too hard or essential for survival?

by Dr April Armstrong | Jan 14, 2017 | Advice, Business advice, Business for Doctors Conference

Not that long ago medical academics cautioned that the only form of advertising Doctors needed for their practices was word of mouth. The theory was that if you provided excellence in patient care then they, the patients, would stay and new patients, hearing of the...

Business Plans – the key to succeeding in business

by Dr April Armstrong | Jan 4, 2017 | Advice, Business, Business for Doctors Conference, Career, Financial Planning & Advice

  Successful businesses are rarely accidental and those that are frequently are short lived (although I will exclude Facebook from that list). Writing a marketing plan is a key aspect of a successful business.   What is a business plan? In brief a business...

Why confrontation might save your practice

by Dr April Armstrong | Dec 21, 2016 | Advice, Business advice, Business for Doctors Conference, Financial Planning & Advice

CPD Course educator and business, brand and marketing specialist, Darrin Davies has travelled the country helping hundreds of practitioners to build successful practices.  He’s not afraid of a healthy argument along the way.      I am constantly surprised by two...

Branding your business – where to start and where to go

by Dr April Armstrong | Dec 18, 2016 | Advice, Business advice, Business for Doctors Conference

Dr George Forgan-Smith is a GP and medical educator who has built a strong online following for his blog and webpage The Healthy Bear, which addresses health issues within the gay community. Here is his story of how he connected with his target group and built a...